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RAG DARBARI (HB) 697

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Impossible to Possible

Publisher:
Bloomsbury Publishing
| Author:
R.C. Bhargava
| Language:
English
| Format:
Hardback

599

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ISBN:
ISBN 9789356405301 Category Tag
Page Extent:
256

IN 1981 A COMPANY WAS formed that, quite unbelievably, led to the creation of a modern car industry in India. The company was Maruti and its experiences have relevance far beyond the car industry, extending to the entire manufacturing segment. Its success is all the more remarkable as Maruti started out as a public sector company but with a Japanese partner, an almost certain recipe for failure given the cumbersome bureaucratic procedures and socialistic ideology that were prevalent. Moreover, the component industry needed to support its ambitious plans-100,000 cars annually-was fragmented and technologically obsolete.

Today India has become the third-largest automotive market in the world and a major exporter of cars. Maruti itself ranks among the biggest manufacturers and is set to double its capacity to 4 million cars by 2030. As R.C. Bhargava, who has been with the company from its inception, emphasises, Maruti’s learnings apply not just to one industry but, more crucially, to India’s growth aspirations. Manufacturing is the cornerstone of these, making Impossible to Possible one of the most important books to come out on the subject of management and development.

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Description

IN 1981 A COMPANY WAS formed that, quite unbelievably, led to the creation of a modern car industry in India. The company was Maruti and its experiences have relevance far beyond the car industry, extending to the entire manufacturing segment. Its success is all the more remarkable as Maruti started out as a public sector company but with a Japanese partner, an almost certain recipe for failure given the cumbersome bureaucratic procedures and socialistic ideology that were prevalent. Moreover, the component industry needed to support its ambitious plans-100,000 cars annually-was fragmented and technologically obsolete.

Today India has become the third-largest automotive market in the world and a major exporter of cars. Maruti itself ranks among the biggest manufacturers and is set to double its capacity to 4 million cars by 2030. As R.C. Bhargava, who has been with the company from its inception, emphasises, Maruti’s learnings apply not just to one industry but, more crucially, to India’s growth aspirations. Manufacturing is the cornerstone of these, making Impossible to Possible one of the most important books to come out on the subject of management and development.

About Author

R.C. Bhargava joined Maruti Udyog Limited in 1981 after twenty-five years in the Indian Administrative Services, where he was the topper of the 1956 batch. Starting as director marketing, he became the managing director in 1985 and retired from that position in 1997. He rejoined the board in 2003 and has been the chairman of the company since 2007.Bhargava is the author of The Maruti Story: How a Public Sector Company Put India on Wheels and Getting Competitive: A Practitioner's Guide for India. He has been conferred with numerous awards including the Padma Bhushan in 2016 and the Order of the Rising Sun, Gold and Silver Star, by the Emperor of Japan in 2011.
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