CONCEPT BUILDING APPROACH TO DIGITAL MARKETING, 2ND EDITION

This book is especially designed for the
undergraduate students of commerce and BBA under CBCS curriculum as per the
latest LOCF teaching and learning methodology. It provides a solid
understanding of the basic concepts of digital marketing in most simplified
manner. This book thoroughly covers the syllabus of Digital Marketing paper –
such as concept, nature, functions, importance and challenges of digital
marketing. The profile of e-customers and the process of customer
relationship management (CRM) have been explained clearly. Various promotion
tools used online and payment gateways are dealt with and concludes with a
discussion on the ethical and legal framework for digital marketers.