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Digital Marketing Excellence: Planning Optimizing And Integrating Online Marketing, 6th Edition
Publisher:
Taylor & Francis India
| Author:
Dave Chaffey | Pr Smith
| Language:
English
| Format:
Paperback
Publisher:
Taylor & Francis India
Author:
Dave Chaffey | Pr Smith
Language:
English
Format:
Paperback
Original price was: ₹1,150.₹1,035Current price is: ₹1,035.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
676
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.　
Written by two highly experienced digital marketing consultants, the book shows you how to:
Draw up an outline integrated digital marketing plan
Evaluate and apply digital marketing principles and models
Integrate online and offline communications
Implement customer-driven digital marketing as part of digital transformation
Reduce costly trial and error
Measure and enhance your digital marketing
Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Description
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.　
Written by two highly experienced digital marketing consultants, the book shows you how to:
Draw up an outline integrated digital marketing plan
Evaluate and apply digital marketing principles and models
Integrate online and offline communications
Implement customer-driven digital marketing as part of digital transformation
Reduce costly trial and error
Measure and enhance your digital marketing
Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition, provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
About Author
Dave Chaffey is a leading digital marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave has lectured in digital marketing at several UK universities. Dave Chaffey is co-founder of SmartInsights.com, an online learning platform providing training on digital marketing strategy to members in over 100 countries worldwide.
PR Smith is an international speaker, consultant and author of six books, including the SOSTAC Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org, an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.
PR Smith is an international speaker, consultant and author of six books, including the SOSTAC Guide to your perfect Digital Marketing Plan. Paul created the SOSTAC Planning framework, adopted by CIM, universities, blue-chips and start-ups globally, with the new SOSTAC Certified Planner course now on sostac.org. Paul also founded GreatSportsmanship.org, an NFP edutainment programme inspiring a new generation of global citizens through short stories about kindness, respect and friendship.
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