How To Win Friends And Influence People (Cuppa Beacons)

To be interesting, be interested.’

Decades after its first release, How to Win Friends and Influence People remains one of the most influential self-help books of all time. Dale Carnegie offers a masterclass in the art of human connection. Packed with timeless advice and rooted in real-world examples, the book teaches you how to win trust, defuse tension, spark goodwill, and leave a lasting impact by being kind, curious, and sincere.

Whether you’re leading a team, making new friends, or navigating difficult conversations, Carnegie’s principles help you understand what truly motivates people and how to meet them where they are. His wisdom is as effective in modern offices and virtual meetings as it was in the boardrooms of the bygone era.