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9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace
Publisher:
Atlantic
| Author:
Jagdeep Kapoor
| Language:
English
| Format:
Paperback
Publisher:
Atlantic
Author:
Jagdeep Kapoor
Language:
English
Format:
Paperback
Original price was: ₹375.₹300Current price is: ₹300.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
106
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don’t decline, they shift. 9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace, presents nine key brand strategies which every marketeer must be aware of to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.
9 Brand Shaastras discusses key brand-building elements such as brand awareness, growth strategy and brand market share growth strategy. This comprehensive book, with its simple framework and immensely practical insights is a ‘must-have’ for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
Description
Through this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that markets don’t decline, they shift. 9 Brand Shaastras: Nine Strategies to Succeed in the Marketplace, presents nine key brand strategies which every marketeer must be aware of to create healthy brands. Kapoor presents his ideas in a uniquely organised and engaging way, through recent and relevant examples, mapping the entire journey of a brand from inception to success.
9 Brand Shaastras discusses key brand-building elements such as brand awareness, growth strategy and brand market share growth strategy. This comprehensive book, with its simple framework and immensely practical insights is a ‘must-have’ for all marketing professionals. Besides, it is also an immensely useful tool-kit for business and management students and anyone who wishes to learn the art of successful brand building.
About Author
Jagdeep Kapoor is the Chairman and Managing Director of Samsika Marketing Consultants Pvt. Ltd, Mumbai, a leading strategic marketing consultancy with an impressive clientele drawn from both multinational and Indian firms. He is a visiting faculty member at the Jamnalal Bajaj Institute of Management Studies, Mumbai.
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