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Booming Brands: Inspiring Journeys of 11 ‘Made in India’ Brands (Volume 2)
Publisher:
Westland
| Author:
Harsh Pamnani
| Language:
English
| Format:
Paperback
Publisher:
Westland
Author:
Harsh Pamnani
Language:
English
Format:
Paperback
Original price was: ₹399.₹319Current price is: ₹319.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
256
A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS
What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India’s insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India’s largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What’s the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India’s largest vernacular social network, ShareChat?
Volume 2 of Booming Brands delves into the journeys of eleven ‘Made in India’ brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
Description
A FUN AND INFORMATIVE READ ABOUT 11 ‘MADE IN INDIA’ BRANDS
What prompted Yashish Dahiya to set up PolicyBazaar, upending the logic of India’s insurance industry? Why did the American duo Greg Moran and David Back choose India to set up Zoomcar, their self-drive car rental business? How did BigBasket go on to become India’s largest online supermarket? What prompted Rohan Mirchandani leave America and create the Greek yoghurt brand Epigamia in India? What’s the story behind three IIT Kanpur graduates, Ankush Sachdeva, Farid Ahsan and Bhanu Pratap Singh, developing India’s largest vernacular social network, ShareChat?
Volume 2 of Booming Brands delves into the journeys of eleven ‘Made in India’ brands that have disrupted highly competitive markets. In this fun, informative read, Harsh Pamnani blends business lessons for new-age entrepreneurs with insights into the humans behind these remarkable brands.
About Author
Harsh Pamnani is a renowned business storyteller and brand expert. He partners with businesses to develop powerful story banks—curated collections of compelling stories that leaders can use in both internal and external communications to grow their mindshare and market share. He has authored several bestselling books and articles on brand building, which have been featured in top-tier publications like CNBC, Forbes, The Economic Times and The Financial Express. Harsh has worked with a range of organisations, from unicorn startups like FirstCry and Icertis, to think tanks like the World Bank and TiE, to corporates like Deloitte, Cognizant and HSBC. He teaches startup branding at MICA Ahmedabad.
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