E-BUSINESS, 10TH EDN

E-commerce continues to have a dramatic
impact on virtually every aspect of business. And following the 2009
recession on electronic commerce, its role is even more critical. Packed with
the most cutting-edge coverage available, E-BUSINESS, 10E, equips students
with a solid understanding of the dynamics of this fast-paced industry. It
delivers comprehensive coverage of emerging online business strategies and
technologies in the electronic commerce marketplace. By detailing how the
landscape of online commerce is evolving, this market-leading text reflects
changes in the economy and how business and society are responding to those
changes. Balancing technological issues with the strategic business aspects
of successful e-commerce, the new edition includes expanded coverage of
e-commerce growth in China and the developing world, social media and online
marketing strategies, technology-enabled outsourcing, and the latest
development in online payment processing systems.