E-COMMERCE AND BUSINESS COMMUNICATIONS, 2ND EDITION

The second edition of e-commerce and business communication is designed to serve as an undergraduate textbook for B Com students of Calcutta University. Written in a student-friendly manner, The book provides a complete coverage to the syllabus as well as gives numerous MCQs and other objective questions for students to practice. The book is divided into two modules. The first br>Module deals with ‘e-commerce’ and provides discussion on various e-commerce models, significance of br>e-governance, and strategies for successful e-CRM business framework. Digital payments, phases of ERP implementation, and latest trends in the field of e-commerce including social media have been covered in detail too. The second br>Module on ‘business communication’ introduces effective communication along with its types and tools. It also discusses the significance of communication in conflict resolution and includes a br>Chapter on drafting covering important points for writing resume, business letters, circulars, and more.