ESSENTIALS OF MARKETING ANALYTICS 1ST EDITION

Joe F. Hair, Jr. is a Professor of Marketing, Cleverdon Chair of Business, and Director of the PhD degree program in the Mitchell College of Business, at the University of South Alabama. In 2018 and 2019, he was recognised by Clarivate Analytics as being in the top 1 percent globally of all Business and Economics professors. He was selected for the award based on citations of his research and scholarly accomplishments, which for his career exceeded 240,000. Google Scholar ranks him #1 globally in the categories of Marketing, Multivariate Data Analysis, and Structural Equation Modeling.

Dana Eckerle Harrison is an Assistant Professor of Marketing and the Stanley P. Williams Faculty Fellow at East Tennessee State University. Prior to her work in academia, Dana spent many years assisting software companies in the areas of marketing and sales management. She teaches marketing research, analytics, digital marketing and strategy courses at the undergraduate and graduate level. Her scholarly research has been published in journals such as the Journal of Business Research, the Journal of Product and Brand Management and the Journal of Marketing Theory and Practice.

Haya Ajjan is an Associate Professor of Management Information Systems, the Sheldon and Christine Gordon Professor in Entrepreneurship, and the Director of the Center for Organizational Analytics at Elon University. Haya joined Elon in 2010 and teaches data analytics courses in the Love School of Business’ undergraduate business, MBA, and M.S. in Business Analytics programs. She was instrumental in developing the business analytics undergraduate major and the M.S. in Business Analytics program.

Atanu Adhikari is a Professor of Marketing, at the Indian Institute of Management, Kozhikode. He was a visiting researcher at Syracuse University, USA and a Commonwealth Academic Fellow at London Business School, UK. He was a doctoral research fellow member of the Royal Statistical Society London, UK. Dr. Adhikari has designed and conducted several courses in post-graduate and executive education programs on Marketing Strategy, Marketing Analytics, Product analytics and Business analytics. Professor Adhikari has co-authored and edited several books on Business Research Methods, Marketing Strategy, and has published his work in many national and international peer-reviewed academic journals published by reputed international publishers.