From Likes to Lives - Unravelling the Impact of Social Networking Sites on Youth

Social networking sites have transformed the landscape of social interactions, diverging from traditional face-to-face methods. These platforms enable users, especially the youth, to create and share content digitally, fostering connections with peers, relatives, and professionals both locally and globally.

This digital environment has cultivated collective intelligence through content sharing and creation. A book delves into the impact of new media technologies on youth, contrasting preferences between urban and remote areas. Utilizing a quantitative approach, it examines various domains such as political communication, education, behavioral shifts, and e-governance, with a significant emphasis on social media’s role in societal and political mobilization.

This comprehensive study integrates empirical data analysis, meta-analysis of previous research, and highlights the diminishing digital divide, emphasizing the evolving access to new media technologies, especially in remote regions of India.