Innovation Management: Strategies Concepts And Tools For Growth And Profit
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Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate, what to innovate, how to innovate and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises, this book will be invaluable to business leaders and strategists, students of management, and practising managers.
Successful innovation—the key to competitive growth and profit—rests on disciplined management of the innovation process, from idea inception to customer service. This book answers, first, the key questions: why innovate, what to innovate, how to innovate and who innovates? It then provides ten essential and practical tools to help innovators guide their ideas to marketplace success. Innovation Management is a pioneer in this new and rapidly growing discipline. Supported by over a hundred international and Indian case studies and action-learning exercises, this book will be invaluable to business leaders and strategists, students of management, and practising managers.
About Author
D.V.R. Seshadri is Clinical Full Professor of Business at the Indian School of Business, Hyderabad. His areas of interest are business-to-business marketing, corporate entrepreneurship, and strategy. He holds a BTech (mechanical engineering) from Indian Institute of Technology (IIT), Madras, an MS (engineering sciences) from University of California, San Diego, and a fellow title (doctorate) from IIM Ahmedabad, with specialization in production and quantitative methods. He had over 15 years of industrial experience prior to joining academics since 2000. He teaches in the various programs at IIM, Bangalore, in his areas of interest and at IIM, Ahmedabad, in the one-year executive MBA program. He also teaches in various executive development programs at IIM, Bangalore. He works closely with several companies, providing them training/consulting services in his areas of expertise.Over the last 10 years, he has developed a number of case studies and authored a number of research papers. He has co-authored three books: Innovation Management (2007) and Global Risk/Global Opportunity (2010) with Professor Shlomo Maital, and the Indian adaptation of the book Business Market Management (B2B): Understanding, Creating and Delivering Value (2010) with James Anderson, James Narus, and Das Narayandas.
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