Modialogue
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MODIALOGUE examines Prime Minister Narendra Modi’s adept use of communication via his radio show, Mann Ki Baat. The title, a blend of ‘Modi’ and ‘dialogue, ‘ encapsulates the transformation of a simple broadcast into a dynamic national conversation, reflecting the program’s unique impact. Highlighting the revitalisation of radio in the digital era and addressing diverse societal issues, Modi is portrayed as a guiding force, deeply connecting with citizens and advancing initiatives like Swachh Bharat and Digital India.
MODIALOGUE features contributions from Dr Pramod Sawant, Chief Minister of Goa; Shri Shivraj Singh Chouhan, Union Cabinet Minister for Rural Development, Agriculture & Farmers Welfare; Shri Devendra Fadnavis, Deputy Chief Minister of Maharashtra; Shri Satish Mahana, Speaker of the Legislative Assembly of Uttar Pradesh; along with Smt Smriti Zubin Irani.
The book showcases Modi as a master communicator, drawing parallels with Chanakya’s emphasis on the importance of communication skills for leadership. What sets the book apart is its integration of artworks by prominent Indian artists inspired by the themes discussed in Mann Ki Baat, showcasing India’s rich artistic diversity. The book also contains an analysis of a survey of 4,235 people across India who shared their positive opinions on the program.
MODIALOGUE examines Prime Minister Narendra Modi’s adept use of communication via his radio show, Mann Ki Baat. The title, a blend of ‘Modi’ and ‘dialogue, ‘ encapsulates the transformation of a simple broadcast into a dynamic national conversation, reflecting the program’s unique impact. Highlighting the revitalisation of radio in the digital era and addressing diverse societal issues, Modi is portrayed as a guiding force, deeply connecting with citizens and advancing initiatives like Swachh Bharat and Digital India.
MODIALOGUE features contributions from Dr Pramod Sawant, Chief Minister of Goa; Shri Shivraj Singh Chouhan, Union Cabinet Minister for Rural Development, Agriculture & Farmers Welfare; Shri Devendra Fadnavis, Deputy Chief Minister of Maharashtra; Shri Satish Mahana, Speaker of the Legislative Assembly of Uttar Pradesh; along with Smt Smriti Zubin Irani.
The book showcases Modi as a master communicator, drawing parallels with Chanakya’s emphasis on the importance of communication skills for leadership. What sets the book apart is its integration of artworks by prominent Indian artists inspired by the themes discussed in Mann Ki Baat, showcasing India’s rich artistic diversity. The book also contains an analysis of a survey of 4,235 people across India who shared their positive opinions on the program.
About Author
Dr Ashwin Fernandes is known as an ambassador of the quality movement in education and has advocated the need for independent evaluation mechanisms for promoting excellence. He actively advocates the use of rankings, accreditation and other QA models for various purposes, be it for students aspiring for higher education in reputed institutions across the globe or government agencies looking to have their universities compete globally or academics looking for partners focused on research initiatives.
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