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RETAILING MANAGEMENT 7TH EDITION
Publisher:
MC GRAW HILL INDIA
| Author:
SWAPNA PRADHAN
| Language:
English
| Format:
Paperback
Publisher:
MC GRAW HILL INDIA
Author:
SWAPNA PRADHAN
Language:
English
Format:
Paperback
Original price was: ₹850.₹722Current price is: ₹722.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
568
This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into five sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India.
The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the finer nuances of the subject area.
Description
This popular book on this subject addresses the dynamic shifts in the retail landscape. In keeping with market-leading tradition, this edition stands out with updates on critical aspects of retailing like e-retailing, omnichannel retail, changes in consumer behaviour, sustainability, and role of technology. The text, divided into five sections, covers in detail various aspects of retailing. It is a one-of-a-kind book, which includes a complete chapter on Retailing in India.
The book will suit the needs of students and practitioners of retail and help develop a complete understanding of the world of retail. A blend of theory and practical aspects will help the reader understand the finer nuances of the subject area.
About Author
Dr Swapna Pradhan is Dean Academics (Full Time Programs) at Prin L N Welingkar Institute of Management Development & Research, Mumbai. Her association with the institute started in the year 2004. In the year 2005, she was part of the team that conceptualized and launched the Post Graduate Programme in Retail Management in association with the Future Group. She also worked on the launch of the Retail specialization program and was a part of the core team that designed and launched the Post Graduate Programme in Business Design.
Dr Pradhan was awarded the PhD in Management from the SNDT University in the year 2009. She has authored several books in retailing, which include Retailing Management: Text & Cases and Retail Merchandising. Over the years she has authored a number of case studies and presented research papers at national and international conferences. In the year 2008, she was adjudged the Best Teacher in Retail Management by the Dewang Mehta Foundation. Dr Pradhan was awarded the Best Management Teacher award by the Bombay Management Association in 2018.
Dr Pradhan was awarded the PhD in Management from the SNDT University in the year 2009. She has authored several books in retailing, which include Retailing Management: Text & Cases and Retail Merchandising. Over the years she has authored a number of case studies and presented research papers at national and international conferences. In the year 2008, she was adjudged the Best Teacher in Retail Management by the Dewang Mehta Foundation. Dr Pradhan was awarded the Best Management Teacher award by the Bombay Management Association in 2018.
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