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SALES AND DISTRIBUTION MANAGEMENT, 6TH EDN
Publisher:
PEARSON INDIA
| Author:
RICHARD R. STILL AND EDWARD W. CUNDIFF
| Language:
English
| Format:
Paperback
Publisher:
PEARSON INDIA
Author:
RICHARD R. STILL AND EDWARD W. CUNDIFF
Language:
English
Format:
Paperback
Original price was: ₹815.₹693Current price is: ₹693.
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7-10 Days
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ISBN:
Page Extent:
590
Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations.Features1. All chapters have been modified keeping in mind the Indian perspective.2. Several recent and up-to-date examples on case studies have been included.3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.
Description
Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations.Features1. All chapters have been modified keeping in mind the Indian perspective.2. Several recent and up-to-date examples on case studies have been included.3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.
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