The Science of Consumer Behaviour: Tools and Techniques for Marketers

Description

The Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key factors shaping consumer actions in today’s dynamic market. Through comprehensive chapters on consumer cognition, expectations, perceptions, satisfaction and loyalty, this book equips marketers with the tools to understand and influence consumer behaviour effectively. Using models such as DISC, consumer neuroscience and the latest research on customer retention and loyalty programs, it provides actionable insights for creating meaningful customer experiences. Whether you’re looking to refine your brand strategy, improve customer satisfaction, or leverage analytics, this guide is essential for navigating the complexities of modern marketing.