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The Smart Strategy Book: 50 Ways to Solve Tricky Business Issues
Publisher:
Jaico Publishing House
| Author:
Kevin Duncan
| Language:
English
| Format:
Hardback
Publisher:
Jaico Publishing House
Author:
Kevin Duncan
Language:
English
Format:
Hardback
Original price was: ₹450.₹337Current price is: ₹337.
In stock
Ships within:
7-10 Days
In stock
ISBN:
Page Extent:
152
Strategy Doesn’t Have to Be Boring or Impenetrable
Most strategies are too long and boring. Far too many contain language that most of us can’t understand.
Bestselling author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this book. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Find out more at thesmartstrategybook.com
Description
Strategy Doesn’t Have to Be Boring or Impenetrable
Most strategies are too long and boring. Far too many contain language that most of us can’t understand.
Bestselling author Kevin Duncan has read over 500 business books, and much of that wisdom is celebrated in this book. Here he covers seven of the most common strategic areas: commercial, brand, customer, sales, people, innovation, and communication.
His trademark no-bullshit approach debunks strategic nonsense and provides any strategist with a brilliant handbook to generate smart strategy at any time.
Find out more at thesmartstrategybook.com
About Author
Kevin Duncan is a business adviser and marketing expert. He is the UK’s bestselling business author, and has written over 20 books, which have sold over 250,000 copies, and been translated into over 20 languages.
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