ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS WITH MINDTAP, 10TH EDITION

Explore all aspects of marketing
communications, from time-honored methods to the newest developments in the
field backed by the latest research, data and analytic techniques with one of
today’s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF
INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals
and practices you need, this edition focuses on advertising and sales
promotion, planning, branding, consumer behavior, media buying, public
relations, packaging, POP communications, and personal selling. You explore
emerging topics, such as today’s popularity of apps, social media outlets,
online and digital practices, and viral communications, as well as their
impact on traditional marketing. Revisions to this most current IMC text on
the market address must-know changes to environmental, regulatory, and
ethical issues; MindTap Insights Online; place-based applications; privacy;
global marketing, and memorable advertising campaigns.