Combo Pack Of 4 : The Marketing Gita | Nothing But the Truth | Startup Secrets from the Ramayana | Dare to Shine

1. The Marketing Gita :

With the rapidly changing world that we live in, a new business or brand is introduced to us each day. Every brand needs a unique marketing strategy to make it big!
This easy and compact manual sets out to decode the essential questions about marketing, using wisdom from ancient Indian scriptures to tackle modern marketing challenges. You can learn more about:
– the importance of marketing in modern business
– transforming your challenges into opportunities
– marketing mistakes to avoid while starting a new business
– navigating your brand journey to reach the maximum potential
– understanding the right marketing context to scale new heights

The Marketing Gita draws an analogy between the worlds of marketing and stories from ancient Indian scriptures, to trace the journey of a brand from its birth to the end, as also its trials and triumphs.

2. Nothing But the Truth :

True leaders don’t create followers. They create more leaders, and let them shine.
That’s one lesson Rishabh Shah learnt after he founded I.I.M.U.N. (India’s International Movement to Unite Nations) in 2011. Now, as the world’s largest youth-run organisation, they work with thousands of young people across 220 cities in India and over 35 countries, to put together concourses for school children. The aim is to sensitise leaders of tomorrow about the world, from the Indian lens.
I.I.M.U.N. is creating leaders, without creating noise.
This book documents Rishabh’s rollercoaster journey of reaching out to some of the most powerful people in India, without any ‘connections’. Breaking through their carefully-crafted media image, the book details how he opened the door to some of India’s real life influencers, and how they actually are as people.
Read his experience as he meets and learns from luminaries like Mohan Bhagwat, Rahul Gandhi, Dr Subramaniam Swamy, Late Pranab Mukherjee, PT Usha, Late Gen Bipin Rawat, Deepak Parekh, Karan Johar, AR Rahman and Syed Akbaruddin.
Sharing never heard before real-life anecdotes, as an impressionable young adult who didn’t have the baggage of being known, Rishabh has unknowingly, and sometimes deliberately been imparted a lot of leadership and life lessons. These numerous closed door engagements with the mentioned luminaries will sometimes teach you what to do, and so also, what not to do.
This book is useful for those wanting to understand the centrist school of thought – that one can learn from everyone. For those who want to learn leadership, those looking for inspiration to break the word impossible, or for those who are simply looking to build their own network – come discover, Nothing but the Truth!

3. Startup Secrets from the Ramayana :

Ram was the next door, go-to guy for any advice on business administration. A gold Medallist from a premium management Institute in the country, if there was any business-related problem in Ayodhya, Ram had an answer for it. Ayodhya was his proclaimed kingdom in business, in the grip of his palms, thanks to his loyal customers, family, and associates. It was a dream turning to reality. Until ambitions started overstretching, boundaries started melting and favours became overpromising. Ram could not have imagined up until the big wave hit him, that he would be so instantly betrayed and uprooted by those who he thought to be the closest. Start-up secrets from the Ramayana is the story of ram’s struggle of setting up his business empire from scratch in a span of fourteen years. It took grit, moving out of his comfort Zone, and re-establishing himself with a new identity removed from the hangover of the past. The stories are inspired from the Ramayana to capture the celebrated wisdom of the God.

4. Dare to Shine :

The more you shine, the brighter the world is for all of us.
Dare to Shine captures the true life accounts of twenty women who have dared to challenge the world and achieve great success, against all odds.
You will find in this compendium true inspiration from women from varied fields – whether it be the first person from a tribal community to be elected as the President of India, a female spy in the Indian National Army, the first Indian woman to climb the Mount Everest, a private detective, a popular stuntwoman, politician, revolutionary, an exemplary social reformer, the first woman IPS officer, venture capitalist, an actress, sports persons, and so on!
In their inspiring journey though life’s ups and downs, you will see them breaking stereotype to emerge victorious and set an example before others.
They dreamt, they dared and they did it!