CORPORATE SOCIAL RESPONSIBILITY : CONCEPT, CASES AND TRENDS

Corporate Social Responsibility (CSR) is
a much conferred topic in the globalised world, where conventional management
is giving way to responsible strategic governance within the highly
interactive triad of business, government and society. This book takes a turn
as a textbook for students, academicians, scholars, governments, officials,
and other interested parties in exploring and appreciating the concept, and
examining it within their perspectives for further contribution. CSR is
spreading dynamically among organisations specific to their culture,
character, process and development. Therefore, it needs to be studied.

While corporations are engaged in vertical focusing and conceptualising
pioneering CSR intervention strategies, government too is in the limelight by
giving the concept, that otherwise began as an obligation, the supporting
legal mandate. This move is expected to provide the corporate sector the
desired framework to design and standardise CSR interventional processes within
the social system, and improve the much desired ethical transparency. India
became the first country to legislate CSR when it regulated CSR in the
Companies Act, 2013.

This book highlights all these aspects and more with an intention to give
the readers a broad space to manoeuver freely within the evolving concept of
CSR in a ‘how to think’ mode and apply it to any business or other
organisation innovatively according to the prevailing business environment.