Ignite

Retrain your brain, one step at a time

With a successful career as one of the world’s most influential economists ― with senior positions at the Bank of England and in academia — Neeltje van Horen was overwhelmed at work. She resolved to retrain her brain, one small habit at a time.

Using her skills as an economist, she analysed all the available data about brain training to discover what really worked.

IGNITE! is your comprehensive one-stop-shop guide for improving mental performance and reducing stress. By emphasising big-picture concepts, it doesn’t mire readers in details, saving them time and energy.

IGNITE! will help readers transform the way they think about their own abilities and beliefs, their work and their lives. It explains the science and psychology behind focus, memory, motivation, and habit formation, and recommends concrete strategies for increasing efficiency and challenging harmful mindsets.

It will unlock your brain’s potential – and change your life.