MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 5TH EDITION

Teach your upper-level and MBA students
how to use economics most effectively to solve today’s business problems with
this breakthrough text. Froeb/McCann/Ward/Shor’s MANAGERIAL ECONOMICS, 5E
covers traditional topics using a problem-based approach built around common
business mistakes. Models are used sparingly, and then only to the extent
that they help students determine why mistakes are made and how to fix them.
This edition’s succinct, fast-paced presentation and challenging, interactive
applications place the reader in the role of a decision maker who has to
identify profitable decisions, and implement them. The lively, practical book
provides an excellent ongoing reference for future professionals pursuing
business careers.