MASS MEDIA RESEARCH: AN INTRODUCTION,10TH EDN

Reflecting the latest developments from
the field, MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, delivers a
comprehensive overview of mass communication research and a thorough
exploration of each major approachincluding qualitative research, content
analysis, survey research, longitudinal research, and experimental research.
The text continues with an expansive section on data analysis and concludes
with cutting-edge coverage on applying research methods to the primary areas
of interest, including print, electronic media, advertising, and public
relations. Completely up to date, the Tenth Edition fully integrates social
media coverage, ethics, and the impact of emerging technology on mass media
research. It also provides expanded coverage of online research, the impact
of tablets on readership, new advertising channels, social media message
analytics, and much more.